A report by BFMI found that advertising revenues from major North American and European brands are funding and legitimising media outlets that disseminate disinformation on the Russia-Ukraine conflict, Kosovo and other divisive issues in the Balkans.

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BFMI, together with the President of the Italian Delegation to the NATO Parliamentary Assembly, Hon. Lorenzo Cesa, hosted an exclusive event on "Defunding Disinformation” at the Chamber of Deputies of Italy on February 29th, 2024.

The Balkan Free Media Initiative (BFMI) is a Brussels-based independent organisation founded to address the gap in advocacy and accountability on media freedom issues in Southeastern Europe. 

“according to the Balkan Free Media Initiative (...) disinformation is spreading much faster than independent fact-checkers can document, which is stoking division, anti-EU sentiment, leading to growing security concerns in the region”