Journalism Without Fear, Democracy Without Limits

The Balkan Free Media Initiative (BFMI) is an independent Brussels-based organization addressing the gap in advocacy and accountability on media freedom issues in Southeastern Europe.

Our mission is clear: to protect and empower independent journalism as a pillar of democracy.

Latest Publications


The Invisible Hand of Media Censorship in the Balkans
By BFMI

Defunding Disinformation in the Balkans: how international brands support Russia’s agenda
By BFMI & CRTA

Social Media and the Information War in the Balkans
By BFMI

Roberta Metsola

President of the European Parliament

“A free press is the lifeblood of Democracy, without it there can be no real freedom.”

Speaking on the launch of BFMI’s report at the European Parliament, November 2024, President Metsola reaffirmed the Parliament’s commitment to safeguarding media freedom.

  • BFMI Testimonials Background

    "The Balkan Free Media Initiative are global leaders in understanding and defunding disinformation. We are proud to work alongside their team, and grateful for their role in the Balkans."

    Claire Atkin
    Co-Founder & CEO, Check My Ads

  • “I am truly proud that we have organizations like the Balkan Media Freedom Initiative, which address the complexities of the region and with whom we have already worked successfully several times in defending the shared causes of media freedom and democracy.” 

    Radan Kanev
    Member of the European Parliament

  • “Faced with declining freedoms, we have the duty to reaffirm them more than before. We must make our voice heard stronger than we have done in recent months. We must do this because being free means having knowledge, and our knowledge is real only when information is free.”

    David Sassoli
    Former President of the European Parliament,
    on the launch of BFMI’s inaugural report

Campaigns and Advocacy


Defunding Disinformation in the Balkans

Major international brands may be unaware that their advertising revenues are funding and legitimising media outlets that disseminate disinformation on the Russia-Ukraine conflict, Kosovo and other divisive issues in the Balkans.

BFMI is working to ensure these brands are aware of their impact and take steps to defund disinformation in the Balkans.


Guiding Policymakers

European Parliment

BFMI runs regular awareness and advocacy campaigns and conducts research into topical media freedom issues affecting the Balkans. BFMI focuses on often overlooked structural issues around ownership, regulation and funding of the media that threaten democracy and stability. 


Disinformation on Social Platforms

In countries where traditional media is largely under control by the state or commercial influences, social media is the last remaining lifeline for independent journalists and voices in the Balkans. At the same time, advanced technology is making social media channels a hotbed for disinformation.

BFMI is calling for stronger regulation of social media in the Balkans.

Our Coverage


  • Media Freedom in Albania is one of the poorest in the region. Political and commercial influence over media is a key threat.

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  • Media Freedom has been in decline since 2022. BFMI is particularly concerned over increasing political interference in the media from Republika Srpska.

    Read more

  • Media Freedom is improving, but Bulgaria remains particularly vulnerable to Russian state propaganda.

    Read more

  • The Croatian government not only falls short in safeguarding journalists but also appears to endorse such hostilities.

    Read more

  • Greece is suffering from one of the most severe deteriorations in the region; making the country the worst performing EU member state on media freedom.

    Read more

  • Media Freedom in Kosovo is challenged by weak regulation and ethnic division exacerbated by pro-Kremlin disinformation.

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  • Media Freedom in Montenegro is threatened by political interference and attacks on journalists without repercussion.

    Read more

  • North Macedonia is highly vulnerable to foreign influence, and systemic challenges undermine media freedom.

    Read more

  • Serbia is the worst performing country in terms of media freedom in the Balkans. Growing political interference is particularly concerning.

    Read more

  • The media landscape is growing, but opaque ownership structures remain a challenge to media freedom.

    Read more